Crew App
Visual Communication | San Francisco, CA
This San Francisco based tech company is a team communication app that keeps everyone on the same page. Crew is used by retail and construction workers, NICU nurses, restaurants and many more. They've raised $25 million in funding and have been featured in Forbes.com for making a footprint in communication sector for mobile workers.
Marketing Piece
Connecting with Business Development and the Head of Marketing at Crew, they were looking to create a marketing piece that would clearly translate their services both virtually and in print. By working intimately with the team, I was able to design a one pager that truly reflected the company and its values.
The Layout
Eye flow for this piece was everything. Seeing where you look first then next dictates an understanding and feel for a design. After testing out multiple designs, I went with a color-block layout. This would navigate the readers eye from the header to the mockups of their live app.
Show Credibility
Next we direct the readers eyes to the icons to help bring-forth and easily identify the benefits of using Crew. Then followed by testimonials from trusted brands to help convert prospective clients into Crew users.
